Why Point of Trade
The difference is ownership.
When you own the network, the hardware and the support, you can promise performance — and keep the promise. That’s the Point of Trade difference.
We own the stack
Network, datacenter and platform under one roof — fewer hops, fewer excuses.
Regional low latency
A Kuwait core built for the Gulf, not a distant region you ping across continents.
Zeta intelligence
AI-assisted routing and support that optimizes and explains in plain language.
Human support
Real engineers on regional hours — fast answers and real accountability.
Reseller vs. owner
What ownership actually changes
| Capability | Point of Trade | Typical reseller |
|---|---|---|
| Owns the network (ASN) | Yes — AS50475 | No |
| Direct regional peering | KW-IX, 4 transits | Upstream-dependent |
| Controls routing & latency | Zeta smart routing | Best-effort |
| Hardware accountability | Operated in-house | Third-party |
| Regional human support | Gulf-hours engineers | Ticket queue |
See the difference for your workload.
Request a proposal and compare us against what you run today.